If you fail to properly assess the power of a burgeoning crisis, you could find yourself facing a public that only has anger, outrage, and an enduring contempt for you or your organization.
Preparation helps to limit some of the damage. But, how do you adequately prepare?
You start by thinking of everything that could go wrong.
We’ve thought of 50 such scenarios, from real-life weather disasters to product recalls and executive wrongdoing. You are not limited to these, of course (sadly), but they are a start. Use this as a guide for the ones your organization most likely will face. At the end of the post, we offer some tips on how to plan for your crisis response.