The media interview has been going along just fine when – wham! – the reporter delivers an off-topic, challenging question about an issue that you hoped to avoid. There’s no turning back without it looking as if you are evading the question. Is there a way out of this? It’s called media interview bridging.
You think you are at an impasse, but all you need is a “bridge.” By that, we mean a transition that takes you from the reporter’s question to an answer that works for you. When used successfully, it is a critical part of a spokesperson’s rhetorical toolbox.
Media interview bridging is a tool that you can use to better transition out of sticky situations and deliver meaningful messages to audiences that matter the most to you. In this post, you’ll learn five scenarios where it will come in handy.