Media Skills Coach | Training for Media Interviews

Take your media skills to the next level with one-on-one attention from our highly experienced media training coaches.

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Personalized Media Coaching

Throughline Wrote the Book on Media Training

Since 2004, we’ve offered practical, personalized, and effective techniques and strategies on how best to work with the media to thousands of top executives, government leaders, nonprofit directors, and entrepreneurs. We mean it when we say we wrote the book on media training. Our book, The Media Training Bible, has been Amazon’s top-selling media interview training book since its release in 2012.

We are knowledgeable and trusted media trainers who want you to leave our session with the confidence that you not only can answer the tough questions, but you also will do so with grace and poise.

During our media coaching, we zero in on the areas that will bring immediate improvement and results. We tailor our approach to your industry and the media questions and requests that you typically receive. We don’t believe in a generic approach to a highly specialized skill.

This is what we’ll do:

  • Help you develop an action plan that works for today’s TV interview, tomorrow’s meeting with a newspaper reporter, and next week’s press conference.
  • Dive deeply into research about your industry and your customized needs, personalizing our training to the issues that matter most to you, your industry, and your audiences.
  • Ask the questions the media are likely to ask and test you on the ones that are unexpected and challenging.
  • Tailor our techniques and strategies to align with your style, content, and specific media needs.

 

You can work with our media training coaches in New York City or Washington, D.C., or wherever you are through in-person consultations and virtual training.

DOWNLOAD YOUR FREE EBOOK NOW

An Essential Guide for Media Interviewing Success

In this free e-book, you will learn how to develop a compelling media message, deliver it effectively, and modify your approach to meet the medium.

An Essential Guide for Media Interviewing Success

HOW IS OUR MEDIA TRAINING COACHING DIFFERENT?

Throughline’s media training coaching is only the beginning of a much longer relationship. We’ll help you gain confidence, master critical skills, and unleash your full communications potential long after you’ve left your session. We’ll be with you every step of the way.

Here are four ways we're different:

  • Highly experienced trainers

    Since 2004, our trainers have helped media guests prepare for the world’s biggest stages, including virtually every major broadcast and cable news outlet, radio network, newspaper, website and more. We’ve prepared members of Congress for national prime time interviews, top executives for interviews with hostile reporters, and advocates publicizing lifesaving safety campaigns.

  • Deeper curriculum

    You’ll learn the most essential media interviewing skills—but you’ll go deeper than the basics. We’ll teach you the subtle points that often get overlooked—but can make a huge difference. 

  • Full customization

    Relevant practice interview questions. Tailored agenda. Extensive clips review prior to your training. We’ll know you before you walk in the door.

  • Extensive practice and practical feedback

    You’ll have the opportunity to practice, experiment, expand your range and receive personalized feedback. There’s no delayed gratification here—you’ll be able to implement the feedback you receive immediately and watch your confidence soar as your skills grow in real time. We’ll give you the direct feedback you need to grow, but in the warm and encouraging environment you deserve.

What Can Your Media Training Coach Help You Learn?

How to nail the media interview

Our personalized media coaching will focus squarely on your specific needs. Among other topics, you might choose to learn how to:

  • Understand the rules of working with the media
  • Interview for print, radio, television, and online outlets
  • Get the headlines you want
  • Deliver a crisp 15-second description of your work
  • Identify your true target audience
  • Boost your credibility with the audience
  • Develop messages that have impact
  • Use the “message support stool” to strengthen messages
  • Tell a story that moves minds and drives action
  • Cite data in a compelling manner
  • Develop irresistible media sound bites
  • Transition from off-topic questions to on-message responses
  • Manage adversarial and hostile questioning
  • Remain “on message” without compromising authenticity
  • Spot and avoid reporters’ tricks
  • Create the right “feedback loops” through effective body language
  • Model best practices for gesture, posture, voice, and eye contact
  • …and more, customized to your specific needs

DURING THE COACHING ENGAGEMENT

Our proven teaching methodology, which has been delivered successfully hundreds of times to tens of thousands of people since 2004, features a diverse mix of relevant activities designed to help participants grow their skill set meaningfully—often dramatically—during each coaching session. You will learn through:

  • Greater focus on your message

    Many media training workshops over-emphasize body language. While the manner in which you deliver your message is vitally important, your delivery rests upon the quality of your message. We’ll give you detailed feedback on both.

  • Practice interviews

    You’ll deliver several practice interviews during your media training workshop. After each round, you’ll receive specific feedback on your message and delivery. We’ll videotape your practice interviews and review key excerpts with you—and you’ll get to take your videos with you.

  • Challenging questions

    We’ll ask you the questions a fair but skeptical interviewer might ask and empower you with strong answers that defang reporters—and win over audiences.

  • Video examples

    We’ll show several curated clips of interviewees demonstrating speaking best practices, often in unexpected and highly effective ways.

AFTER THE INITIAL COACHING ENGAGEMENT

Because we know “one and done” isn’t enough, our relationship extends long past the initial coaching engagement. After your training ends, you’ll continue your learning through: 

  • An annual invitation to our live clients-only webinar

    Once a year, you’ll be invited to a live clients-only webinar, during which we will offer you a refresher, introduce advanced techniques, and answer your questions. (We’ll send you the video if you miss the call.)

  • Ten in-depth clients-only reports

    You’ll receive in-depth articles once a month for ten months following your training. These reports will go deeper into areas that will help you learn, practice, and refine new skills throughout the year. Sample topics might include advanced media “bridging” techniques, a deeper dive into sound bites, and handling a media crisis.

  • A free one-hour phone or Skype call

    You can schedule a free one-hour call with one of our trainers within one year of your training, during which you can discuss an upcoming interview, ask us to review a video of an interview you recently conducted, or anything else that would help you advance your learning. (Offer extended to five people in any private workshop.)

  • Relevant takeaway materials

    You’ll receive our 254-page bestselling book The Media Training Bible, worksheet templates, and videos of your practice interviews.

  • A 20% discount

    A 20 percent discount on our standard hourly consulting fee for two years following your training.

Any Questions?

Reach out to us at info@throughline.com
or head over to our Frequently Asked Questions.

Enhance Your Media Presence

How to Make the Most of Your Media Interview

We work with our clients to develop the tools and techniques that magnify the skills and talents they already possess. We help you to unlock those skills and build upon them.

As part of our personalized media coaching, you will not only learn the fundamentals, but how to use them to best serve your distinct media needs.

During our media training, we use interactive exercises and real-time video review to effectively and productively focus on areas for growth. We listen, observe, and ask questions – often difficult and challenging ones. We seek breakthroughs and transformational change, because we know you do, too. Our media tips are solid, but flexible enough to be individualized to your personality and approach to media interviews.

This is what you’ll learn:

  • How to develop and share a compelling media message.
  • How to manage the toughest of questions
  • How to reduce fear and anxiety during your media interview
  • How to comment when you can’t comment
  • How to handle interviews for Skype, video calls, and live streams
  • And much more …

 

Skills that Get Results

Most savvy spokespeople are not born that way. They’ve earned it by immersing themselves in the art of great media interviews. Constantly refining and reinforcing their message, mannerisms, and methods, these communicators know how to use the media to connect with their audience, as well as broaden their reach.

The way you become a better spokesperson, subject matter expert, or interviewee is by learning valuable media skills that allow you to best convey your message, to remain authentic, and remain in control of your media interviews.

We’ll focus on how to build an effective and successful media presence. Here are some of the questions we’ll help you answer:

  • How do you find your message? We’ll look at the different types of messages that spokespeople depend on and audiences understand. We then help you to identify the message that is right for you and your organization, and the work needed to ensure it cuts through the clutter.
  • How much is too much? We focus on finesse. Repetition of your message is key, but you don’t want to appear as a wind-up doll at every interview. Repetition doesn’t necessarily have to become repetitive. With a mix of powerful stories, statistics, and case studies, you can reiterate your message every time you speak, providing additional context and meaning for your audience.
  • How do you stay on track? We focus on the road ahead. A rather consistent anxiety among spokespeople is being steered off the main path by a reporter’s line of off-topic or controversial questions. We give you the tools to stay on – and not stray from – your message.
  • How do I prepare? We focus on the ground rules. The reporter is not the only one who gets to ask questions. By following some basic ground rules for working with the media, you can gain a better sense of the reporter, the news outlet, and, possibly, the story angle. This information leaves you better prepared to do pre-interview research.

Why You Can Trust Our Media Coaching

We Offer Practical Advice Rooted in Theory

A great communications coach knows spokespeople perform better when the advice they get is doable, practical, and measurable. Our training is based on theory that is borne out in real-life applications. Our highly recommended media training coaches identify the best practices, align them with your needs, and convey that knowledge for immediate results.

We’ve seen our clients use these commonsense approaches to reach their audience quickly and effectively in high-stakes media moments. During your training, we will focus on all aspects of your media presence, or only in those areas in which want to sharpen your skills.

Why should you put your trust in us?

We are industry leaders

We have prepared members of Congress for prime-time interviews on national and international media outlets. We’ve given top executives the tools they needed for challenging and hostile media interviews. And, we have helped nonprofit and advocacy groups find their voice and connect with their audiences on news outlets that included newspapers, magazines, television, and radio, as well as digital and social media.

We are driven by research

Our extensive preparation and research into your industry or area of expertise enables us to offer the strategies that are more relevant and effective to you. We will review your previous media interviews. We’ll study the audiences you are likely to face. We’ll study the obstacles you’ve faced in the past and the techniques that will allow you to surmount them in the future.

We provide strategies for all media

The way we communicate in everyday life doesn’t automatically translate when we’re talking about two-minute live interviews or tightly edited quotes. We work on helping you to make a few authentic adjustments to your usual speaking style to become more fluent in your media communications.

We foster an encouraging environment

We want you to reach your potential in a warm and encouraging environment that focuses on continual improvement.

We focus on your message

We will give you the techniques you need to focus on your message and deliver it to the audiences that matter most.

We seek real-time growth

We provide the media training ground that allows you to experiment, practice, and expand your range. Through video recording and immediate feedback, our media training coaches will help you to better implement the tips and techniques for successful media interviews. As your skills grow in real time, your confidence will, too.

We are part of your team

We also work with your communications team to ensure that the formula fits with your corporate culture, industry standards, and professional community. You learn how better to connect, inform, and inspire your audience.

We offer ongoing training

We also offer one of the most generous free post-training programs in the industry, which includes:

  • 10 in-depth clients-only special reports
  • A one-on-one follow up consultation with your trainer before your next presentation
  • Annual refresher webinars

When you are training for media interviews, you want the best coach so you can gain the best results. We present ourselves as a proven option.

Other Media Training Offerings

Sessions modified to meet your needs

In addition to the media training workshop format described above, we also offer:

  • Open-enrollment media training classes
  • One-on-one executive media coaching
  • Advanced media training sessions
  • Media training refresher courses
  • Training via Skype or other virtual technology
  • Coaching for online video and Facebook Live
  • Other customized options (please inquire)