Executive Media Training

We provide executive media training that results in immediate improvement and long-term growth.

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What separates Throughline Group from other media training companies?

We focus on your unique communication needs.

Our industry-leading trainers are continuing to provide our highly-tailored executive media training workshops virtually – live online – rather than in person, to keep everyone safe and healthy during the COVID-19 pandemic.

Because we don’t believe a highly specialized skill can be acquired through a generic approach, Throughline’s highly customized in-person and live online executive media training workshops offer specialized tools, techniques, and practical guidance to help you to zero in on the distinct areas that bring you immediate improvement and results.

We tailor our training to the unique challenges you face as a corporate or nonprofit leader, entrepreneur, government official, or C-suite executive (and those who aspire to be one), and help you to discover the strategies and techniques that best allow you to convey your message as you intended to the audiences you most want to reach.

Our approach focuses on achieving fast results that respect your limited time.

We do this by:

  • Personalizing your media training session to prepare you for the interviews you are likely to give, the reporters you are likely to face, and the topics about which you are likely to address – as well as the unexpected challenges you are likely to face.
  • Providing opportunities for you to practice and experiment with true-to-life scenarios so that the feedback you receive is practical and applicable to your real-world media communications needs.
  • Identifying possible crisis situations that you may encounter and helping you to effectively counter them, as well as cut the risk of subsequent setbacks that could create an enduring knock to you or your organization’s reputation.

We’ve become trusted advisors to hundreds of executives for whom we’ve delivered highly relevant trainings. We’ve prepared them for virtually every major news outlet by providing them with the media interview skills training to deftly manage questions from adversarial reporters, project a compelling and dynamic presence during national prime-time interviews, and drive their message straight to their audiences.

Our deep experience as media training consultants will help you to speak with efficiency and power, whatever the medium, by offering quotes and sound bites that ensure the right message is delivered in the right way to the right audience.

Our executive media training courses go well beyond the “one and done” mentality. We offer one of the most generous free post-training programs in the industry, which includes:

  • 10 in-depth clients-only special reports
  • A one-on-one follow up consultation with your trainer before your next presentation
  • Annual refresher webinars

We will be with you long after your executive media training session ends.

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OUR GIFT TO YOU

An Essential Guide for Media Interviewing Success

In this free e-book, you will learn how to develop a compelling media message, deliver it effectively, and modify your approach to meet the medium.

An Essential Guide for Media Interviewing Success

WHO SHOULD PARTICIPATE IN OUR EXECUTIVE MEDIA TRAINING?

Leaders who want to enhance their interview skill set and media presence

You are busy! We get it. Executive media training provides C-suite officers, government leaders, nonprofit directors, and entrepreneurs with actionable, practical, and measurable advice and strategies that can quickly be implemented – resulting in immediate growth.

Are you looking to:

  • Identify the message that is right for you and your organization?
  • Reiterate your message without sounding repetitive?
  • Find the tools to tackle off-topic or controversial questions?
  • Learn essential media ground rules, as well as deeper, more advanced best practices that can make a huge difference in your delivery?
  • Tell a story that moves minds and drives action?
  • Develop irresistible media sound bites?
  • Model best practices for gesture, posture, voice, and eye contact?
  • Cite data in a compelling manner?
  • … and more?

You’ll have the opportunity to practice, experiment, expand your range, and receive personalized feedback in a warm and encouraging environment. Our personalized executive media training will focus on your specific needs and provide the immediate feedback that results in fast and measurable growth.

We provide strategies that are individualized to your personality and approach to media interviews. This customized approach has led to the breakthroughs and transformational changes we routinely witness in our executive media training.

OUR EXECUTIVE MEDIA COACHING WILL PREPARE YOU FOR ALL SITUATIONS

  • Media interviews

    We’ll enhance your media presence by identifying the tools, techniques, and strategies that will enhance and improve the skills and talents you already possess. We’ll help you to handle the tough interviews by listening, observing, and asking you questions – often difficult and challenging ones – to target areas for improvement. We’ll help you to reduce fear and anxiety so that you can deliver a more compelling media message with confidence and authenticity.

  • Crisis management

    Unfortunately, a bout of bad publicity can and does happen. We’ll work with you to become a more effective spokesperson during a public relations crisis by helping you to identify the best approach and strategies to address your unique situation. We'll focus on concise, consistent, and clear messages, that will help to enhance your organization’s credibility and reputation.

  • Strategic communications

    We’ll help you to develop effective and consistent messaging for your organization that focuses on core values, as well as a call to action – whether that’s encouraging clients to buy your products or services, advocating for support or behavioral change, launching a new policy, or providing resources and information. During your professional media training, we’ll work with you on refining your messages for communications channels that go directly to your audience, as well as for interviews with journalists. By offering concise, consistent, and clear messages, you can enhance your organization’s credibility and reputation.

HOW WE'VE ADAPTED OUR EXECUTIVE MEDIA TRAINING PROGRAM FOR REMOTE SESSIONS

Join our live remote executive media training program

We don’t believe you have to sacrifice quality for convenience and flexibility.

Our live virtual media training online provides the same highly effective and specialized one-on-one or small group attention of our in-person workshops.

Learn from the same media training coaches who have helped spokespersons and media guests prepare for thousands of media interviews. We’ve prepared a presidential candidate for a nationally televised debate, members of Congress to appear on prime-time news programs, top executives to address questions from hostile reporters, and nonprofit spokespersons to publicize lifesaving safety initiatives.

While some media training firms may be new to live online remote training, we’ve offered it for more than a decade. We specifically designed our program for the online learning environment. Shorter, more frequent online sessions that are highly customized and specialized means our coaches check in with you frequently to provide real-time constructive feedback and expert advice.

Here are some additional advantages:

Flexibility. Are you looking for a way to bring your remote communications team together? Schedule group or one-on-one sessions at a time that works best for you and your team across time zones.

Availability. Our media training coaches are there to connect with you online to provide expert and real-life advice to help you to respond to a journalist’s inquiry, prepare for a press conference, or strike the right tone for a media statement.

Real-life application. We’ll help you face the challenges – and embrace the possibilities – of virtual media interviews during yoru corporate media training. Become a more dynamic and captivating media spokesperson or subject matter expert by following the same practices we’ll demonstrate in our instruction to you. There are no prerecorded segments. Real-life, real-time instruction leads to real-time growth.

We are a media training agency that tailors our approach to your industry and the media questions and requests that you typically receive. Our online media coaching is based on theory but focused squarely on real-life applications.

During your live executive media training online workshop, you’ll learn to:

  • Develop a compelling media message
  • Be and look your best for remote live media interviews
  • Increase the power and reach of your message
  • Manage challenging questions
  • Comment when you can’t comment
  • Reduce media interview anxiety and fears
  • … and more

Before we ever connect virtually, we’ll conduct deep research into your work. We’ll review previous media interviews. We’ll study the audiences you are likely to face. We’ll study the obstacles you’ve faced in the past and the techniques that will allow you to surmount them in the future.

DURING THE EXECUTIVE MEDIA TRAINING WORKSHOP

Our proven teaching methodology, which has been delivered successfully hundreds of times since 2004, features a diverse mix of relevant activities designed to help participants grow their skill set meaningfully — often dramatically — right away. During your executive media training workshop, you will learn through: 

  • Practice interviews

    You’ll deliver several practice interviews during your media training workshop. After each round, you’ll receive specific feedback on your message and delivery. We’ll videotape your practice interviews and review key excerpts with you — and you’ll get to take your videos with you.

  • Interactive lectures

    Our fast-moving lectures are packed with real-life examples and opportunities to practice new skills, and are led by dynamic trainers who know how to hold your attention.

  • Video examples

    We’ll show several curated clips of interviewees demonstrating speaking best practices, often in unexpected and highly effective ways.

  • Challenging questions

    We’ll ask you the questions a fair but skeptical interviewer might ask and empower you with strong answers that defang reporters — and win over audiences.

AFTER YOU COMPLETE YOUR EXECUTIVE MEDIA TRAINING

Our relationship extends long past the training day. If you invest in us, we'll invest in you. After you leave our workshop, you’ll continue your learning through:

  • Relevant takeaway materials

    You’ll receive our 254-page bestselling book The Media Training Bible, worksheet templates, and videos of your practice interviews.

  • Ten in-depth clients-only reports

    You’ll receive in-depth articles once a month for ten months following your executive media training. These reports will go deeper into areas that will help you learn, practice, and refine new skills throughout the year. Sample topics might include advanced media “bridging” techniques, a deeper dive into sound bites, and handling a media crisis.

  • A free one-hour phone or Zoom call

    You can schedule a free one-hour call with one of our trainers within one year of your training, during which you can discuss an upcoming interview, ask us to review a video of an interview you recently conducted, or anything else that would help you advance your learning. (Offer extended to five people in any private workshop.)

  • An annual invitation to our live clients-only webinar

    Once a year, you’ll be invited to a live clients-only webinar, during which we will offer you a refresher, introduce advanced techniques, and answer your questions. (We’ll send you the video if you miss the call.)

  • A 20% discount

    A 20 percent discount on our standard hourly consulting fee for two years following your training.

WHAT VALUE DOES EXECUTIVE MEDIA TRAINING PROVIDE?

You learn to deliver the right message at the right time

As a C-suite executive or entrepreneur, you are not just the face of your company or organization, but its voice as well. When the media comes knocking, you are expected to deliver company news, respond to crises, and convey company values and brand identity through the messages and stories you share. It’s no small task.

Executive media training provides executives and high-level spokespeople with the tips and techniques that will help them to develop clear and memorable messages, as well as convey them effectively to the audiences that matter most.

Rather than providing cookie-cutter solutions, our trainers offer strategies that are customized to ensure they enhance the natural personality and style of every client. Specifically, executives gain the skills and confidence to better prepare for the questions the media is likely to ask, as well as questions that are unexpected, surprising, challenging, or even hostile.

Executives who remain self-assured and capable during a high-stakes media moment increase their chances that they will stay on-message. That confidence and poise also helps to build trust with the audience and enhance the credibility and reputation of their organizations.

OTHER EXECUTIVE MEDIA TRAINING OFFERINGS

In addition to the media training workshop described above, we also offer:

  • Group executive media training skills workshops
  • Advanced media training sessions
  • Coaching for online video and Facebook Live
  • Sessions held via Zoom or other virtual technology
  • and more (please inquire)

Any Questions?

Reach out to us at info@throughline.com
or head over to our Frequently Asked Questions.