Ep. 8. Using Stories To Rally Your Audiences to Action
GUEST: Annette Simmons, Author, The Story Factor, Whoever Tells the Best Story Wins
What is it about stories that make them such potent tools of influence and persuasion? Annette Simmons would tell you that stories are largely about connection. When someone can see themselves in your story, that generates a sense of trust in the storyteller and the story they are telling. As she writes in her bestselling ...
September 5, 2021