Media Disaster: Just Walk Away Already!
Reader Bob LeDrew recently made me aware of a media interview featuring a Toronto School Board trustee named Sam Sotiropoulos. (By the way, what is the deal with Toronto public officials lately?)
Mr. Sotiropoulos generated some controversy late last month when he sent out the following tweet:
Shortly thereafter, a reporter from Canada’s Global News interviewed Mr. Sotiropoulos about his incendiary comments. The interview was an utter disaster and is worth watching in its entirety. (Video no longer available.)
As I watched this interview—which lasted almost nine excruciating minutes—I kept thinking, “Why doesn’t he walk away already? Does this man not have feet?”
It’s clear that Sotiropoulos thought his rapier wit was winning the interview, but he appeared blithely unaware that he was coming across as a smug dope who failed to score a single point.
Among the tactics he tried were:
- Repeating the same talking point almost verbatim numerous times
- Giving the reporter the silent treatment
- Denying that he had sent another controversial tweet that had appeared in his timeline
- Telling the reporter that while he could speak about his current tweet, he couldn’t discuss previous and related tweets he had sent
- Attacking the reporter for suggesting that there is a stigma attached to mental illness
- Claiming that his tweet was not expressing an opinion, but merely reserving the right to “form” an opinion
His last point was particularly disingenuous. He refused to acknowledge that his inference that transgenderism may be a form of mental illness could reasonably be read as a suggestion that it is. (For the record, the American Psychiatric Association ruled that “gender dysphoria” is not, by itself, a mental illness.) Using his logic, it would be completely fair of me to tweet the following:
But doing so would be a smear, and Satiropoulos would have a right to be upset at my inference. (I preceded and followed that tweet, sent yesterday, with an explanation that it was intended only as part of this story, not as a personal attack.)
Mr. Satiropoulos is entitled to his views, but he shouldn’t have sent his tweets if he was unprepared to defend them. For the same reason, he shouldn’t have agreed to an on-camera interview; a written statement would have served him far better.
Instead, he agreed to an on-camera interview without a time limit, during which he committed at least half a dozen interview errors. But of all his interview sins, the one that demonstrated his lack of judgment most is that he stood there like a punching bag instead of having the sense to end the interview and walk away.
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