If You Disagree, Should You Quit?
This week’s question of the week asked this morally tricky question: What should you do when you have to represent a viewpoint publicly that you disagree with personally?
Here’s what a couple of you had to say:
Patricia Smith of Smith Strategic Communications wrote: “As a spokesperson under a contract, whether employment or other, the duty is to represent the position of the organization. One should not offer one’s personal opinion.”
Deborah wrote: “As a matter of principle I think one shouldn’t be a spokesperson for an organization in which one doesn’t believe as it undercuts one’s credibility. The worst evolution of a PR professional is to be reduced to that of the stereotypical “paid hack” – someone who merely says what they are paid to say.”
This question comes down to whether your difference of opinion occurs regularly over big issues or rather infrequently over small ones. It’s been my experience that you’re eventually going to disagree with your bosses about something if you work for a corporation, nonprofit organization, government agency, or PR firm long enough.
If your differences of opinions are small and infrequent, it’s your job to voice the “party line.” That’s the easy one.
But what do you if you’re asked to speak on behalf of a position you strongly oppose? Patricia offered the following suggestions:
“…attempting to better inform or influence the organization’s position internally if one believes a change in position is in the best interest of the organization; asking for a qualified colleague or media-trained subject expert to take on the particular file; or, if warranted, rethinking one’s affiliation with the organization and considering a career or client change.”
I agree with both Patricia and Deborah on this one, and take a rather hard line – if you strongly disagree with a policy, you should resign the account or find another job.
A former colleague – 1990’s CNN host Bernard Kalb – embodied this principle well. He was the State Department spokesperson under President Reagan, but resigned in protest over what he viewed as a “disinformation program” being conducted by the U.S. against Libya’s Muammar Gaddafi. Bernie wore his decision to resign as a badge of honor, and deservedly so.
Here are your answers to the last two questions of the week: