Media Training Classes

Experienced media skills training pros who deliver classes packed with practical guidance that leads to immediate improvement.

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How is Throughline Different?

Not all media training classes are created equal

Due to the COVID-19 pandemic, we are currently providing our customized media training workshops virtually – live online – rather than in person. We have suspended all open-enrollment classes and in-person trainings for now.

We’ve been recognized as industry leaders for a long time. We’ve trained many thousands of people in our media training classes, including hundreds of top executives. Our book, The Media Training Bible, has been Amazon’s top-selling media interview training book since its release in 2012. One of our web properties became the world’s most-visited media training website.

But enough about us. Because really, it’s about you—and what our deep experience allows us to do for you.

We focus relentlessly on one thing: helping you realize immediate results. We want you to leave your in-person or virtual media training class with new skills that empower you to be a more effective media spokesperson right away. If you ever deal with challenging media situations, we want to infuse you with the confidence that you not only know how to answer tough questions, but can do so with grace and poise.

And because we know that mastering any skill is a lifelong task, we’ll be with you long after the training day ends.

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An Essential Guide for Media Interviewing Success

In this free e-book, you will learn how to develop a compelling media message, deliver it effectively, and modify your approach to meet the medium.

An Essential Guide for Media Interviewing Success


Register for a class online

Contact us for discounts available to groups of three or more or for organizations with ongoing training needs.

Media Training Two-Day Class Agenda

Day One

  • Segment One Building an Effective Media Message

    • Deliver a Crisp 15-Second Description of Your Work
    • Identify Your Real Target Audience
    • Craft Compelling Media Messages
    • Transform Your Message from Newsy to Newsworthy
    • Give Your Message the Supports It Needs
    • PRACTICE INTERVIEW: Find Your Voice for Radio and Phone
    • PRACTICE INTERVIEW: Deliver Your Message on TV
  • Segment Two Crafting Winning Media Sound Bites

    • Learn the Sound Bites That Reporters Love to Use
    • Create Sound Bites that Stick
    • PRACTICE INTERVIEW: Deliver Memorable Sound Bites on Radio
  • Segment Three Using Persuasive Interview Technique

    • Increase Your Odds: Get the Headlines You Want
    • Less is More: How to Avoid Information Overload
    • Skip the Buffet: Dish up a Proper Media Meal
    • PRACTICE INTERVIEW: Tailor Your Messages and Sound Bites for TV
  • Segment Four Putting On Your Media Critic's Cap

    • The Good, The Bad, The Ugly: Interviews That Work (and Those That Don’t)
    • Repair the “Broken” Interviews

Day Two

  • Segment Five Answering Challenging Questions

    • Tame the Tricky Questions Reporters Love to Ask
    • Manage Tough, Loaded and Hostile Questions
    • Transition from Off-Topic Questions to On-Message Responses
    • Boost Your Credibility with the Audience
    • PRACTICE INTERVIEW: Tabletop Exercise
    • PRACTICE INTERVIEW: Try Your Navigation Skills on TV
  • Segment Six Mastering The Media Ground Rules

    • Learn the Lingo: What Media Terms Do You Need to Know?
    • Be Discreet: How Can You Comment When You Can’t?
    • Have a Plan: What Do You Need to Know and Do Before Your Interview?
    • Turn the Tables: What Questions Should You Ask the Reporter?
  • Segment Seven Exhibiting The Right Body Language

    • Explore the Power of Your Voice
    • Display TV-Friendly Energy, Gestures, Posture, Eye Contact, and More
    • Receive the Tools to Reduce Anxiety and Manage Fear
    • Learn Interview Techniques for Skype, Video Calls, and Live Streams
    • PRACTICE INTERVIEW: On-Set, Remote TV Spots; Virtual (e.g. Skype)
  • Segment Eight Delivering a Successful Press Conference

    • Learn How to Open with A Summary Statement
    • Acquire the Confidence to Manage the Floor
    • Enhance Your Ability to Answer Questions Under Pressure
    • PRACTICE INTERVIEW: Refine Your Skills at a Press Conference


  • Smaller Class Sizes

    Other companies pack as many as 18 people into each session. We restrict our two-day group classes to 10 participants, ensuring more individualized attention for each attendee.

  • Deeper curriculum

    You’ll learn the most essential media interviewing skills—but you’ll go deeper than the basics. We’ll teach you the subtle points that often get overlooked—but can make a huge difference.

  • More Customization

    There’s no generic cookie-cutter instruction here. We’ll give you a template to work on the real issues you’re likely to be interviewed about.

  • Extensive practice and practical feedback

    You’ll have the opportunity to practice, experiment, expand your range, and receive personalized feedback during your in-person or online session. There’s no delayed gratification here—you’ll be able to implement the feedback you receive immediately and watch your confidence soar as your skills grow in real time.

  • Greater focus on your message

    Many group classes emphasize body language and delivery. While those skills are vitally important, they rely upon the quality of your ideas and messages. We’ll give you detailed feedback on both.

  • Highly experienced trainers

    We’ve prepared Members of Congress for national prime time interviews, top executives for interviews with hostile reporters, and advocates publicizing lifesaving safety campaigns. Whatever your communications challenge, we’ve likely seen it—and have the experience to help you meet it.


Our proven teaching methodology, which has been delivered successfully hundreds of times to thousands of people since 2004, features a diverse mix of relevant activities designed to help participants grow their skill set meaningfully—often dramatically—right away. During the class, whether in person or remote, you will learn through:

  • Practice interviews

    You’ll deliver several practice interviews during the class. After each round, you’ll receive specific feedback on your message and delivery. We’ll videotape your practice interviews and review key excerpts with you—and you’ll get to take your videos with you.

  • Two-way feedback

    Giving feedback to other participants helps you develop a critical lens for what works well and what could be even better. Receiving feedback from other participants and the trainer helps you understand what’s resonating best and distracting most about your performance.

  • Challenging questions

    We’ll ask you the questions a fair but skeptical interviewer might ask and empower you with strong answers that defang reporters—and win over audiences.

  • Interactive lectures

    Our fast-moving lectures are packed with real-life examples and opportunities to practice new skills, and are led by dynamic trainers who know how to keep your attention.

  • Group discussion

    We’ll learn what matters to each individual in the room and modify the agenda in real time in small but meaningful ways to make your class experience as relevant to your real-life experience as possible.

  • Breakout exercises

    Peer-to-peer learning and practice with trainer observation and feedback.

  • Video examples

    We’ll show several curated clips of interviewees demonstrating media best practices, often in unexpected and highly effective ways.


No other national company offers such personalized end-to-end service for their media training group class participants. After you leave our class, you’ll continue your learning through:

  • Ten in-depth clients-only reports

    You’ll receive in-depth articles once a month for ten months following your training. These reports will go deeper into areas that will help you learn, practice, and refine new skills throughout the year. Sample topics might include advanced media “bridging” techniques, a deeper dive into sound bites, and handling a media crisis.

  • A free one-hour phone or Skype call

    You can schedule a free one-hour call with one of our trainers within one year of your training, during which you can discuss an upcoming interview, ask us to review a video of an interview you recently delivered, or anything else that would help you advance your learning.

  • An annual live clients-only webinar

    Once a year, you’ll be invited to a live clients-only webinar, during which we will offer you a refresher, introduce advanced techniques, and answer your questions. We’ll send you the video if you miss it.

  • Relevant takeaway materials

    You’ll receive our 254-page bestselling book The Media Training Bible, worksheet templates, and videos of your practice talks.

  • Ongoing discounts

    A 20% discount on our standard hourly consulting fee for two years following your training.


Who can benefit from our classes?

Anyone ready to take on even the toughest interviewers.

Representatives from companies, nonprofit organizations, government agencies, individuals, and many other organizations will benefit from our media training classes. This class was designed for anyone whose role requires them to engage with the press or prepare others for media interactions, including:

  1. Print, online, radio, and broadcast interviews
  2. Phone, remote, on-set, and in-person interviews
  3. Skype, Facebook Live, and other virtual formats
  4. Press conferences
  5. In-house video shoots

Our classes are perfect for media spokespersons of all levels. Beginners will get a framework they can apply to their future interviews, and more experienced spokespersons will learn new techniques to help them refine their existing approach. Whatever your starting point, the feedback you receive will help you improve upon your current skill set.

This class is not recommended for clients who require confidentiality. Please click here for more information about our private workshops, which include a non-disclosure agreement. Please note: we do not currently offer train-the-trainer sessions and reserve the right to turn down registrations intended for that purpose.

Join one of our upcoming media training classes

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