Media Training Classes

Our experienced media skills pros deliver media training classes packed with practical guidance that leads to immediate improvement.

HOW CAN I SIGN UP?

Register for a class online

Contact us for discounts available to groups of three or more or for organizations with ongoing training needs.

How is Throughline Different?

Not all media training classes are created equal

We’ve been recognized as industry leaders for a long time. We’ve trained many thousands of people in our media training classes, including hundreds of top executives. Our book, The Media Training Bible, has been Amazon’s top-selling media interview training book since its release in 2012. One of our web properties became the world’s most-visited media training website.

But enough about us. Because really, it’s about you—and what our deep experience allows us to do for you.

We focus relentlessly on one thing: helping you realize immediate results. We want you to leave your in-person or virtual media training class with new skills that empower you to be a more effective media spokesperson right away.

And because we know that mastering any skill is a lifelong task, we’ll be with you long after the training day ends. With your registration, you’ll receive a free one-on-one practice session, copies of your practice videos, a monthly subscription to our 10 in-depth clients-only reports, and a digital or hard copy of The Media Training Bible. If you invest in us, we’ll invest in you.

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Media Training Classes Online: Five-Week Agenda

  • WEEK ONE Learn The Elements Of A Great Media Interview

    • Master The Media Ground Rules
    • Prepare For Interviewing Success
    • Craft A Memorable 15-Second Elevator Pitch
    • Identify Your "Real" Target Audience
    • Reverse The Usual Speaking Sequence
  • WEEK TWO Build An Effective Media Message

    • Craft Compelling Media Messages
    • Transform Your Message From Newsy To Newsworthy
    • Identify Persuasive Examples And Stats
    • Develop Quotable Sound Bites Reporters Love
    • Be On Message - Always - Without Being Redundant
  • WEEK THREE Test Drive And Refine Your Messages

    • Review And Refine Your Messages
    • Practice Incorporating Your Messages Into Responses for Different Formats (e.g. edited interviews, podcasts, live segments)
    • Vary Your Messages And Message Supports
    • Sharpen Your Sound Bites
    • Receive Feedback To Finalize Your Messages
  • WEEK FOUR Answer Challenging Questions With Confidence

    • Identify The Most Common Question Types
    • Use "The ATMs" And Reframes To Stay On Track
    • Manage Tough, Loaded, And Hostile Questions
    • Seize Challenging Questions As An Opportunity
    • Boost Your Credibility With The Audience
  • WEEK FIVE Project Positive, Confident Body Language

    • Expand Your Vocal Range
    • Convey TV-Friendly Body Language
    • Learn From Research Into Energy, Eye Contact, Gestures, Posture, And More
    • Modify Your Approach For Remote-Style Interviews
    • Reduce Speaking Anxiety And Manage Fear

DOWNLOAD OUR FREE E-BOOK INSTANTLY

An Essential Guide for Media Interviewing Success

In this free e-book, you will learn how to develop a compelling media message, deliver it effectively, and modify your approach to meet the medium.

An Essential Guide for Media Interviewing Success

WHAT MAKES OUR MEDIA SKILLS COURSE UNIQUE?

  • Smaller Class Sizes

    Other companies pack as many as 18 people into each session. We restrict our group classes to 10 participants, ensuring more individualized attention for each attendee.

  • Deeper curriculum

    You’ll learn the most essential media interviewing skills—but you’ll go deeper than the basics. We’ll teach you the subtle points that often get overlooked—but can make a huge difference.

  • More Customization

    There’s no generic cookie-cutter instruction here. We’ll give you a template to work on the real issues you’re likely to be interviewed about.

  • Extensive practice and practical feedback

    You’ll have the opportunity to practice, experiment, expand your range, and receive personalized feedback during your in-person or online session. There’s no delayed gratification here—you’ll be able to implement the feedback you receive immediately and watch your confidence soar as your skills grow in real time.

  • Greater focus on your message

    Many group classes emphasize body language and delivery. While those skills are vitally important, they rely upon the quality of your ideas and messages. We’ll give you detailed feedback on both.

  • Highly experienced trainers

    We’ve prepared Members of Congress for national primetime interviews, top executives for interviews with hostile reporters, and advocates publicizing lifesaving safety campaigns. Whatever your communications challenge, we’ve likely seen it—and have the experience to help you meet it.

Throughline In Action

Media Training Tip Why First. What Second. Watch Video (2 Min )

DURING THE CLASS

Our proven teaching methodology, which has been delivered successfully hundreds of times to thousands of people since 2004, features a diverse mix of relevant activities designed to help participants grow their skill set meaningfully—often dramatically—right away. During the class, whether in person or remote, you will learn through:

  • Practice interviews

    You’ll deliver several practice interviews during the classes. After each round, you’ll receive specific feedback on your message and delivery. We’ll videotape your practice interviews and review key excerpts with you—and you’ll get to take your videos with you.

  • Two-way feedback

    Giving feedback to other participants helps you develop a critical lens for what works well and what could be even better. Receiving feedback from other participants and the trainer helps you understand what’s resonating best and distracting most about your performance.

  • Challenging questions

    We’ll ask you the questions a fair but skeptical interviewer might ask and empower you with strong answers that defang reporters—and win over audiences.

  • Interactive lectures

    Our fast-moving lectures are packed with real-life examples and opportunities to practice new skills, and are led by dynamic trainers who know how to keep your attention.

  • Group discussion

    We’ll learn what matters to each individual in the room and modify the agenda in real time in small but meaningful ways to make your course experience as relevant to your real-life experience as possible.

  • Video examples

    We’ll show several curated clips of interviewees demonstrating media best practices, often in unexpected and highly effective ways.

AFTER THE CLASS

No other national company offers such personalized end-to-end service for participants of their media training classes. After you leave our course, you’ll continue your learning through:

  • Ten in-depth clients-only reports

    You’ll receive in-depth articles once a month for ten months following your training. These reports will go deeper into areas that will help you learn, practice, and refine new skills throughout the year. Sample topics might include advanced media “bridging” techniques, a deeper dive into sound bites, and handling a media crisis.

  • A free one-hour phone or Zoom call

    You can schedule a free one-hour call with one of our trainers within one year of your training, during which you can discuss an upcoming interview, ask us to review a video of an interview you recently delivered, or anything else that would help you advance your learning.

  • Relevant takeaway materials

    You’ll receive our 254-page bestselling book The Media Training Bible, worksheet templates, and videos of your practice talks.

  • Ongoing discounts

    A 20% discount on our standard hourly consulting fee for one year following your training.

HOW CAN I SIGN UP?

Register for a class online

Contact us for discounts available to groups of three or more or for organizations with ongoing training needs.

WHO SHOULD REGISTER FOR THIS MEDIA TRAINING CLASS?

Who can benefit from our classes?

Anyone ready to take on even the toughest interviewers.

Representatives from companies, nonprofit organizations, government agencies, individuals, and many other organizations will benefit from our media training classes. This class was designed for anyone whose role requires them to engage with the press or prepare others for media interactions, including:

  1. Print, online, radio, and broadcast interviews
  2. Phone, remote, on-set, and in-person interviews
  3. Zoom, Facebook Live, and other virtual formats
  4. Press conferences
  5. In-house video shoots

Our classes are perfect for media spokespersons of all levels. Beginners will get a framework they can apply to their future interviews, and more experienced spokespersons will learn new techniques to help them refine their existing approach. Whatever your starting point, the feedback you receive will help you improve upon your current skill set.

This class is not recommended for clients who require confidentiality. Please click here for more information about our private workshops, which include a non-disclosure agreement. Please note: we do not currently offer train-the-trainer sessions and reserve the right to turn down registrations intended for that purpose.

MEDIA TRAINING COMPANY FAQS

Here are some of the top questions we receive:

Can I expect to see improvements after just one class?

Yes. Media training companies should be focused on your distinct needs and audience so that you can see immediate improvements after just one media training class. We believe you gain fluency in your media communications when effective tips and techniques are delivered through immersion and practice using real-life scenarios. We’ve seen how practical guidance can result in significant and noticeable improvement within hours (or less).

Should the trainer be a former journalist?

While experience as a journalist can add depth and expertise to your team or executive media training session, simply having journalism in your background does not necessarily make you a strong media trainer. A media trainer should have the experience and resources to help you work more efficiently and effectively with the media, as well as a solid background in public speaking, strategic communications, and sound teaching and coaching skills.

Is there one teaching style that works better than others?

We’ve found interactive exercises and multiple practice rounds are the best and most effective way to identify the training methods that will lead to lasting results. The most efficient training aligns techniques and strategies with your style, content, and specific media needs.

Is media training only useful for spokespersons and subject matter experts?

Media training is especially important for company executives, government officials, nonprofit leaders, spokespersons, and subject matter experts. But anyone who interacts with the media or who prepares others for media interviews can benefit from media training.

What’s more effective, live online or in-person training?

We’ve offered live remote training for more than a decade and have found live online and in-person training to be equally effective – and our clients concur. Our online media training classes are specifically designed for the online learning environment. That means shorter, more frequent, and  customized online classes with our trainers.

Any Questions?

Reach out to us at info@throughline.com
or head over to our Frequently Asked Questions.