Media Training Classes New York City | Throughline Group

Our media training classes in NYC offer practical guidance that leads to immediate improvement and long-term growth.

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Our Commitment To Your Media Interviewing Success

Why Our Media Training Classes Will Help You Succeed

Throughline is committed to delivering the best media training classes in NYC, as well as the most generous free post-training program in the industry.

But you might be asking: Does anyone really need media training? If you are adept at everyday communication, isn’t that all you need?

The simple answer is no. A media interview – with its strict time limitations, specific set of rules, and permanent record – requires a specialized approach. As such, we offer a specialized approach to your training.

We know that mastering a skill doesn’t happen in a single leap. It takes a series of steps, over time. Your training shouldn’t end when the class ends, which is why Throughline focuses on your long-term growth.

Media Training: Immediate Improvement + Sustained Long-Term Growth

Participation in our media training classes NYC includes 10 FREE in-depth clients-only reports that delve deeper into the areas we cover in our class. We also offer a FREE one-on-one follow up consultation within a year of your training, as well as FREE annual refresher webinars. You will also receive a copy of our 254-page bestselling book, The Media Training Bible, which has been Amazon’s top-selling media interview training book since its release in 2012.

We’ve been recognized as industry leaders since 2004. Come experience the results thousands of other clients have achieved in our media training classes.

Our classes are held in Midtown Manhattan at 1180 Avenue of the Americas (6th Avenue) at 46th Street. If you’re coming from out of town, the closest transit points are:

Grand Central Terminal: 0.5 miles, 9-minute walk

Penn Station: 0.9 miles, 6-minute taxi ride

LaGuardia Airport: 9 miles, 29-minute taxi ride (*depending on traffic)

DOWNLOAD YOUR FREE E-BOOK

An Essential Guide for Media Interviewing Success

In this free e-book, you will learn how to develop a compelling media message, deliver it effectively, and modify your approach to meet the medium.

An Essential Guide for Media Interviewing Success

MEDIA TRAINING TWO-DAY CLASS AGENDA

Day One

  • Segment One Building an Effective Media Message

    • Deliver a Crisp 15-Second Description of Your Work
    • Identify Your Real Target Audience
    • Craft Compelling Media Messages
    • Transform Your Message from Newsy to Newsworthy
    • Give Your Message the Supports It Needs
    • PRACTICE INTERVIEW: Find Your Voice for Radio and Phone
    • PRACTICE INTERVIEW: Deliver Your Message on TV
  • Segment Two Crafting Winning Media Sound Bites

    • Learn the Sound Bites That Reporters Love to Use
    • Create Sound Bites that Stick
    • PRACTICE INTERVIEW: Deliver Memorable Sound Bites on Radio
  • Segment Three Using Persuasive Interview Technique

    • Increase Your Odds: Get the Headlines You Want
    • Less is More: How to Avoid Information Overload
    • Skip the Buffet: Dish up a Proper Media Meal
    • PRACTICE INTERVIEW: Tailor Your Messages and Sound Bites for TV
  • Segment Four Putting On Your Media Critic's Cap

    • The Good, The Bad, The Ugly: Interviews That Work (and Those That Don’t)
    • Repair the “Broken” Interviews

Day Two

  • Segment Five Answering Challenging Questions

    • Tame the Tricky Questions Reporters Love to Ask
    • Manage Tough, Loaded and Hostile Questions
    • Transition from Off-Topic Questions to On-Message Responses
    • Boost Your Credibility with the Audience
    • PRACTICE INTERVIEW: Tabletop Exercise
    • PRACTICE INTERVIEW: Try Your Navigation Skills on TV
  • Segment Six Mastering The Media Ground Rules

    • Learn the Lingo: What Media Terms Do You Need to Know?
    • Be Discreet: How Can You Comment When You Can’t?
    • Have a Plan: What Do You Need to Know and Do Before Your Interview?
    • Turn the Tables: What Questions Should You Ask the Reporter?
  • Segment Seven Exhibiting The Right Body Language

    • Explore the Power of Your Voice
    • Display TV-Friendly Energy, Gestures, Posture, Eye Contact, and More
    • Receive the Tools to Reduce Anxiety and Manage Fear
    • Learn Interview Techniques for Skype, Video Calls, and Live Streams
    • PRACTICE INTERVIEW: On-Set, Remote TV Spots; Virtual (e.g. Skype)
  • Segment Eight Delivering a Successful Press Conference

    • Learn How to Open with A Summary Statement
    • Acquire the Confidence to Manage the Floor
    • Enhance Your Ability to Answer Questions Under Pressure
    • PRACTICE INTERVIEW: Refine Your Skills at a Press Conference

WHAT MAKES THROUGHLINE CLASSES UNIQUE?

  • Smaller Class Sizes

    Other companies pack as many as 18 people into each session. We restrict our two-day group classes to 10 participants, ensuring more individualized attention for each attendee.

  • Deeper curriculum

    You’ll learn the most essential media interviewing skills—but you’ll go deeper than the basics. We’ll teach you the subtle points that often get overlooked—but can make a huge difference.

  • More Customization

    There’s no generic cookie-cutter instruction here. We’ll give you a template to work on the real issues you’re likely to be interviewed about.

  • Extensive practice and practical feedback

    You’ll have the opportunity to practice, experiment, expand your range, and receive personalized feedback. There’s no delayed gratification here—you’ll be able to implement the feedback you receive immediately and watch your confidence soar as your skills grow in real time.

  • Greater focus on your message

    Many group classes emphasize body language and delivery. While those skills are vitally important, they rely upon the quality of your ideas and messages. We’ll give you detailed feedback on both.

  • Highly experienced trainers

    We’ve prepared Members of Congress for national prime time interviews, top executives for interviews with hostile reporters, and advocates publicizing lifesaving safety campaigns. Whatever your communications challenge, we’ve likely seen it—and have the experience to help you meet it.

DURING THE CLASS

Our proven teaching methodology, which has been delivered successfully hundreds of times to thousands of people since 2004, features a diverse mix of relevant activities designed to help participants grow their skill set meaningfully—often dramatically—right away. During the class, you will learn through:

  • Practice interviews

    You’ll deliver several practice interviews during the class. After each round, you’ll receive specific feedback on your message and delivery. We’ll videotape your practice interviews and review key excerpts with you—and you’ll get to take your videos with you.

  • Two-way feedback

    Giving feedback to other participants helps you develop a critical lens for what works well and what could be even better. Receiving feedback from other participants and the trainer helps you understand what’s resonating best and distracting most about your performance.

  • Challenging questions

    We’ll ask you the questions a fair but skeptical interviewer might ask and empower you with strong answers that defang reporters—and win over audiences.

  • Interactive lectures

    Our fast-moving lectures are packed with real-life examples and opportunities to practice new skills, and are led by dynamic trainers who know how to keep your attention.

  • Group discussion

    We’ll learn what matters to each individual in the room and modify the agenda in real time in small but meaningful ways to make your class experience as relevant to your real-life experience as possible.

  • Breakout exercises

    Peer-to-peer learning and practice with trainer observation and feedback.

  • Video examples

    We’ll show several curated clips of interviewees demonstrating media best practices, often in unexpected and highly effective ways.

AFTER THE CLASS

No other national company offers such personalized end-to-end service for their media training group class participants. After you leave our class, you’ll continue your learning through:

  • Ten in-depth clients-only reports

    You’ll receive in-depth articles once a month for ten months following your training. These reports will go deeper into areas that will help you learn, practice, and refine new skills throughout the year. Sample topics might include advanced media “bridging” techniques, a deeper dive into sound bites, and handling a media crisis.

  • A free one-hour phone or Skype call

    You can schedule a free one-hour call with one of our trainers within one year of your training, during which you can discuss an upcoming interview, ask us to review a video of an interview you recently delivered, or anything else that would help you advance your learning.

  • An annual live clients-only webinar

    Once a year, you’ll be invited to a live clients-only webinar, during which we will offer you a refresher, introduce advanced techniques, and answer your questions. We’ll send you the video if you miss it.

  • Relevant takeaway materials

    You’ll receive our 254-page bestselling book The Media Training Bible, worksheet templates, and videos of your practice talks.

  • Ongoing discounts

    A 20% discount on our standard hourly consulting fee for two years following your training.

Join Us For Our Next Media Training Classes in NYC

Looking for a custom media training workshop for you and your organization?

Learn More >

WHO SHOULD REGISTER FOR THIS MEDIA TRAINING CLASS?

Who can benefit from our classes?

Anyone ready to take on even the toughest interviewers.

Representatives from companies, nonprofit organizations, government agencies, individuals, and many other organizations will benefit from our media training classes. This class was designed for anyone whose role requires them to engage with the press or prepare others for media interactions, including:

  1. Print, online, radio, and broadcast interviews
  2. Phone, remote, on-set, and in-person interviews
  3. Skype, Facebook Live, and other virtual formats
  4. Press conferences
  5. In-house video shoots

Our classes are perfect for media spokespersons of all levels. Beginners will get a framework they can apply to their future interviews, and more experienced spokespersons will learn new techniques to help them refine their existing approach. Whatever your starting point, the feedback you receive will help you improve upon your current skill set.

This class is not recommended for clients who require confidentiality. Please click here for more information about our private workshops, which include a non-disclosure agreement. Please note: we do not currently offer train-the-trainer sessions and reserve the right to turn down registrations intended for that purpose.

Any Questions?

Reach out to us at info@throughline.com
or head over to our Frequently Asked Questions.

Five Ways You Will Improve

How We Help You Deliver Great Media Interviews

Our media training classes NYC are the training grounds for successful and self-assured spokespeople. We know, as they know, that a great media interview begins well before it ever starts. It begins with the fundamentals – the tried-and-true tips and techniques you can employ in every media interaction.

Media spokespeople of all levels who want to improve their media interview techniques will learn best practices to apply to future interviews. Whatever your starting point, we offer you ways to grow as savvy communicators.

Here’s what you will learn to do:

1. Increase Your Effectiveness

Throughline’s skilled trainers will work with you to identify two or three areas you would like to improve that will substantially increase your effectiveness when participating in media interviews. There are few native speakers when it comes to media communication. Fluency is gained through immersion and practice.

2. Improve Your Media Fluency

The way we communicate in everyday life doesn’t automatically translate when we’re talking about two-minute live interviews or tightly edited quotes. Our media interview tips help you to make a few authentic adjustments to your usual speaking style to make sure you share your message the way you want to share it – and get back to it deftly when an interviewer’s questions go into unexpected territory.

3. Develop Successful Messages

Some messages resonate better than others. We’ll work with you to develop the messages that spokespeople depend on and audiences understand. As you learn how to increase the power and reach of your messages, you increase the connection with your audience during every media opportunity.

4. Build Your Confidence

Do more interview opportunities bring you more anxiety? Although that is not always the case, it’s natural to be nervous. We have proven tips and techniques that will help you to address the root causes of your anxiety and find ways to manage that stress.

5. Prepare in Real Time

Our media training classes in NYC go beyond simply training you to be the best spokesperson you can be. We give you the opportunity to practice, explore your abilities, and improve your ability to work with the media by offering immediate, personalized feedback. As you implement that practical advice, you can see your skills grow in real time. These tips and techniques work whether you work in public relations or media relations, or for corporations, government agencies, or nonprofits. Entrepreneurs, authors, and subject matter experts who expect to or regularly work with the media also will benefit.