20 Reasons You Should Not Get Media Training
If you do a web search, you’ll come across many articles telling you why you should get media training. But I’ve never seen a post telling people why they shouldn’t.
In this post, I’ll fill a much-needed gap by offering 20 reasons why you, your clients, or your colleagues should definitely not pursue media training.
- Your parents always said you were perfect and you don’t want anyone to contradict them.
- When given the choice between delivering a memorable message or one that’s destined to disappear into the ether, you respond by saying, “Tell me more about the ether.”
- You like the adrenaline rush of an anchor cutting off your answers because you take too long to make a point.
- You’re a thrill-seeker hell-bent on seeing how much damage you can inflict on your company in a single interview.
- You’re terrified of heights so prefer a lengthy “encyclopedia pitch” to a tight elevator pitch.
- You’re a generous person and like offering reporters dozens of potential quotes to choose from instead of a carefully curated few.
- You’re an action person who wants to get straight to the interview rather than getting bogged down by “strategy.”
- You’re convinced that media skills are innate and that no training could improve your effectiveness.
- You love hearing yourself talk at length, even if your audiences do not.
- You’re content being a “do no harmer” who avoids making a humiliating mistake but fails to take full advantage of the opportunity.
- You prefer remaining unaware of easily corrected shortcomings in your communications technique.
- You’re secretly hoping to earn the nickname “loose cannon.”
- You’ve always admired improv artists and value the excitement of blurting out whatever comes to mind in the moment.
- You want to practice doing cleanup after a disastrous media interview.
- You prefer to make your mistakes to an audience of thousands rather than in front of a couple of colleagues and a trainer.
- You like being oblivious to how your body language influences people’s perception of you.
- You view the “deer in headlights” expression people get after being asked an unexpected question as an endearing form of authenticity.
- You’re amused by interviewees who look at the wrong place during live interviews and want to emulate their style.
- You want your interview to go viral on YouTube.
- You’d rather not end up on a reporter’s “go-to source list” and have them speak to your well-trained competitors instead.