Media Interview Bridging: Sample Bridge Lines

In the first part of this series, I defined what “bridging” is, showed you how to bridge during a media interview, and explained when you should do so.

In this post, you’ll find a list of 17 bridge lines. I suggest that you take a look at them, find a couple you’d be most comfortable using, and store them in memory before your next interview.

Media Interview Bridging Sample Bridge Lines
Sample Bridge Lines

  • “It’s important to remember that …”
  • “Keep in mind that …”
  • “Here’s what we’ve been hearing from our members …”
  • “Let me tell you what we’ve been seeing …”
  • “I’m not sure that’s the case …”
  • “However …”
  • “That said …”
  • “Here’s what we know …”
  • “But even more importantly …”
  • “If your listeners keep only one thing in mind, it’s that …”
  • “What we see as an even bigger issue is …”
  • “The thing we are focusing on most is …”
  • “We view that as an incomplete view of the issue. The fuller view is that …”
  • “I wouldn’t say that. What I would say is that …”
  • “What our research shows is…”
  • “Let me put that in context.”
  • “That’s a common misperception, so I’m glad you brought that up.”

Stay tuned for Part Three of this series.