How To Prepare For A Ted Talk | Public Speaking Tips
Crisis management professional and friend of the blog Melissa Agnes recently delivered her first TEDx Talk.
Her talk, “The Secret to Successful Crisis Management in the 21st Century,” made the case that being proactive during a crisis isn’t enough—but that companies need to be thinking proactively during their day-to-day business operations.
“Crisis management today, in large part, needs to be instinctive rather than solely reactionary,” Melissa says. “This real-time news cycle makes it increasingly difficult for you to get ahead of the story before the story is already ahead of you.”
Therefore, she argues, “Successful crisis management depends on your team’s ability to manage these real-time challenges that this digital landscape presents to us in a crisis while simultaneously actually managing the actual crisis in real time.”
TED Talks (or TEDx Talks, which are independent) are some of the most high-profile talks a professional can ever give. A great TED Talk can catapult an unknown to instant fame, with all of the perks that accompany it: bestselling books, consulting and speaking fees that reach well into the five figures, and widespread industry recognition.
Not all TED or TEDx Talks accomplish that for every speaker. But even if it doesn’t, the mere fact that a speaker delivered such a talk—and survived the test—boosts their professional bona fides. In Melissa’s case, it’s easy to believe that future potential clients coming across her speech during an online search will be impressed by her accomplishment (not to mention her smart advice).
With so much at stake, I was particularly interested in how Melissa prepared for her talk. She generously shared her approach, which strikes me as good advice for anyone preparing for a TED or TEDx Talk.
Melissa’s Three-Step Approach to Preparing a TED Talk
“For a TED or TEDx Talk, you’re given 18 minutes to discuss ‘an idea worth sharing.’ These 18 minutes are meant to be motivating, inspiring and, hopefully, aspirational for the audience. With only 18 minutes available to you, every second needs to count. Every word, every message needs to be thought out, timed and impactful.
I took a solid three months to prepare for my TEDx talk.
MONTH ONE: RESEARCH
The first of these three months was dedicated to research. In this time, I read three amazing books on the subject and I watched the 20+ most viewed TED talks repeatedly, all with the goal of inspiring myself and learning everything I could about the structure of a great TED talk.
MONTH TWO: MESSAGE REFINEMENT AND SPEECH DEVELOPMENT
The second month was spent refining my message and developing my speech. To do this, I outlined the stories I wanted to share, the actionable and (hopefully) inspiring message I wanted to leave my audience with and the overall structure of my speech. But a great speech cannot simply be written and delivered. It needs to be rehearsed and tested. For this, I looked to my trusted friends and colleagues for their honest and critical feedback.
For each version of my speech, I would record myself delivering it and send the recording to friends and colleagues that I trust and admire. With every piece of feedback that I received, the speech got better, more refined and more impactful. Quite frankly, the speech wouldn’t have been nearly as successful without their generous help.
MONTH THREE: REHEARSAL
With one month left before I was to take the TEDx stage, I dedicated myself to rehearsal. I set time aside to rehearse my speech 3 to 4 times per day, sometimes recording myself and always timing myself to make sure I was able to deliver my message in the allotted 18 minutes.”
Thanks for sharing your approach, Melissa, and congratulations on a terrific presentation.
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