In Defense Of That Cleveland PR Pro
By now, you may have heard about a Cleveland PR pro named Kelly Blazek, whose harsh rejection letter to a young public relations professional made the rounds last week.
Here’s the summary, as reported by Mark Naymik of the Northeast Ohio Media Group:
“[Blazek] produced and distributed a popular email that culled job openings from online job sites and from her own contacts. She worked hard for 10 years building her contacts and curating the list of people who receive the email, limiting recipients largely to those with experience in the field.”
The trouble started when a 26-year-old named Diana Mekota sent a LinkedIn request to Ms. Blazek along with a request to join her email list. Mekota was shocked when she received the following reply:
After her vicious broadside went viral, Ms. Blazek offered a chastened—and seemingly genuine—apology, which reads in part:
“My Job Bank listings were supposed to be about hope, and I failed that. In my harsh reply notes, I lost my perspective about how to help, and I also lost sight of kindness, which is why I started the Job Bank listings in the first place.
The note I sent to Diana was rude, unwelcoming, unprofessional and wrong. I am reaching out to her to apologize. Diana and her generation are the future of this city. I wish her all the best in landing a job in this great town.”
I do not and would never support Ms. Blazek’s approach. Not only is what she wrote awful—but as a purely tactical matter, it’s also dumb to risk one’s entire reputation by committing such thoughts to print.
But I do understand her frustration. I’m regularly contacted by people I’ve never met whose approach to networking similarly turns me off.
In some cases, someone I’ve never interacted with before writes, “Hey, I’m going to be in NYC tomorrow. Want to meet for coffee and talk about how we might work together?” (No. If you’re not serious enough about a potential partnership to contact me more than 24 hours in advance of a requested meeting, you aren’t serious enough about working together.)
Or it might be a person asking me for a job via a Twitter direct message. (If, instead of putting a thoughtful cover letter together you choose to send a casual 140-character tweet, you’re too casual about something I take seriously — my company.)
If we’re going to work together, I want a little courtship. I hope you know something about my work and are serious enough about your approach to put together a serious pitch. The young woman who contacted Ms. Blazek didn’t do that. Here’s Ms. Mekota’s original message:
Notice how she doesn’t express any knowledge about the Job Bank or its author? Notice how the entire message is self-focused and impersonal, with many of the sentences beginning with “I?”
Yes, Ms. Blazek’s nuclear response to a mild infraction was wildly inappropriate, but it should also be pointed out that this was not exactly the best pitch. A more humble approach from Ms. Mekota about forging a relationship with the more experienced pro would have been more effective. (I do, however, give Ms. Mekota enormous credit for her high-ground response to Ms. Blazek.)
Ms. Blazek’s approach is never acceptable. I would never treat someone who wrote to me so disrespectfully. But I do understand her frustration.
What do you think? Please leave your thoughts in the comments section below.