Monday and Tuesday Only: Free Book Bonus Material!
For those of you who haven’t yet purchased my new book, The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview, I’m offering a special incentive today and tomorrow only.
(If you have already purchased a copy, this would be a good moment to pick up extra copies for your colleagues and clients.)
In addition, you’ll be eligible to win one of three free, signed hardcover editions of The Media Training Bible (the hardcover is not available for sale—we printed just 50 copies). You can use the paperback for highlighting and writing notes, and the hardcover as a long-lasting desk reference or gift. You’ll get one entry to win one of the three hardcover books for each copy you purchase – so if you buy several copies of the book for your colleagues or clients, you’ll get multiple entries.
Just email your Amazon receipt, showing the date of purchase, to Books@SpeakGoodPress.com no later than 11:59pm eastern on Tuesday, April 16, 2013.
The Media Training Bible is organized as 101 two-page lessons, each packed with tips you can use immediately. You can learn more about the book, explore the full table of contents, and read free sample lessons here.
UPDATE – THE WINNERS! Congratulations to the winners of the three free hardcover books. They are:
Jeffrey R. from Baltimore, Maryland
Steve H. from Minneapolis, Minnesota
Beth S. from Jacksonville, Florida
Thanks to all of you who purchased the book and entered this contest. Happy reading!
REVIEWS OF THE MEDIA TRAINING BIBLE
“True to its title, this book is the bible of media training. It is also the Rosetta Stone of media training. And the Holy Grail of media training.” – Dan Janal, Founder, PR Leads
“The Media Training Bible is a must read for learning best practices for creating, delivering, and staying on message with the media—a reference you’ll want on your top shelf.” – Wayne Bloom, CEO, Commonwealth Financial Network
“The advice in The Media Training Bible is both timely and timeless, filled with hands-on guidance that can be applied immediately.”- Michael Sebastian, Managing Editor, Ragan’s PR Daily
“If more politicians read The Media Training Bible, there would be many fewer embarrassing stories about them featured on Political Wire.” – Taegan Goddard, Founder and Publisher, Political Wire
“In a chaotic media landscape, Brad Phillips offers a thorough and engaging guide to getting your message out authentically and effectively. Take Brad’s advice to heart.” – Richard Harris, Former Director of Afternoon Programming, National Public Radio and Former Senior Producer, ABC News Nightline
“Through a perfect mix of lessons, case studies, and exercises, Brad Phillips unlocks the secrets of becoming an effective spokesperson. I refer to The Media Training Bible before every interview – and you will too.” – Tod Ibrahim, Executive Director, The American Society of Nephrology
“I couldn’t put this book down…A compelling read that makes you feel as though you have your own, personal media trainer in your pocket – or on your shelf.” – Melissa Agnes, Crisis Communications Strategist and Blogger
“Everyone who speaks to the media – and anyone who might – should read The Media Training Bible before even thinking about doing another interview. Executives and other professionals will want to keep this invaluable resource within reaching distance for many years to come.” – Russ Mittermeier, President, Conservation International
“Brad Phillips’ book will become THE Media Training Bible for CEOs, leaders, and spokespersons who want to be a winner with the media…After 30 years of PR consulting and media training myself, I’ve never seen the topic so well organized and practically delivered.” –Jeff Domansky, The PR Coach
“The Media Training Bible is the most comprehensive and well-reasoned resource on this topic I have ever read…Public relations professionals – and the executives they serve – shouldn’t be out there without it.” – Linda Carlisle, Corporate Communications Manager, Elkay Manufacturing Company
“The Media Training Bible goes far beyond the standard media training guides and is must-reading for anyone who would be the least bit frightened by an unexpected knock on the door from the local TV news crew…Don’t pitch stories and don’t accept requests for media interviews until you read this book.” – Joan Stewart, Publisher, The Publicity Hound
“Brad’s bible captures the reader’s attention – regardless of professional level – because it is a refreshing departure from the never-ending droning many PR and media relations books present… His streamlined approach makes the book not only an engaging read, but also a ready reference for the future.” – John Barnett, Vox Optima Public Relations
“Theory is great. Action is better because it gets results. This book gives you the tools to get results. I’ve read over 100 public relations and communication-type books, and this is one of my favorites. It will be yours too.”- Rodger D. Johnson, Get Social PR
Hey, what about those of us who’ve already bought it before now? Seems like we’re being left out as punishment for not procrastinating. Boo.
Argh! I knew this might come up, and certainly don’t want anyone who bought the book to feel “punished!”
One one hand, stores have “sales” or “incentives” all the time. Those sales aren’t intended to slight people who purchased one of their items previously, but rather to offer a new, short-lived, promotion to boost sales.
On the other hand, those previous customers might feel burned.
So I have a question for you: How do you think I should handle this? If I start giving away material to everyone who previously purchased the book, it might feel like the two-day bonus offer wasn’t for real. On the other hand, I have every desire to keep my customers satisfied. I’m open to your thoughts!