Video Tip: Abandon The Language of Denial

“I am not a crook.”

“I am not a witch.”

Those phrases, like hundreds of others that embrace the language of denial, are media disasters.

Although many spokespersons know they shouldn’t use those denial phrases, they often forget that rule when they’re in the middle of an adversarial media interview.

This video will teach you a technique for responding when you’re accused of doing something you didn’t do.

Related: Five Tactics Reporters Use to Intimidate You
Related: Five Ways to Avoid Being Misquoted By Reporters