What Makes a Great Spokesperson Great?
How many times have you seen a mediocre spokesperson on television?
I’m not talking here about someone who commits a dreadful gaffe, but rather someone who’s totally ordinary – and thus completely forgettable.
In this video media training tip, Brad Phillips asks veteran broadcast journalist Nathan Roberts what qualities separate a great spokesperson from a mediocre one. (Video is no longer available.)
Click here to watch part two of this interview, in which Nathan discusses the best – and worst – person he’s ever interviewed.