We don’t believe you have to sacrifice quality for convenience and flexibility.
Our live virtual media training online provides the same highly effective and specialized one-on-one attention of our in-person workshops.
Learn from the same media training coaches who have helped spokespersons and media guests prepare for virtually every major broadcast and cable news outlet, radio network, newspaper, and more. We’ve prepared a presidential candidate for a nationally televised debate, members of Congress to appear on prime-time news programs, top executives to address questions from hostile reporters, and nonprofit spokespersons to publicize lifesaving safety initiatives.
We’ve offered live remote training for more than a decade, having specifically designed our program for the online learning environment. Shorter, more frequent online sessions that are highly customized and specialized means our media training online coaches check in with you frequently to provide real-time constructive feedback and expert advice.
Here are some additional advantages:
Flexibility. Are you looking for a way to bring your remote communications team together? Schedule group or one-on-one sessions at a time that works best for you and your team across time zones.
Availability. Our media training coaches are there to connect with you online to provide expert and real-life advice to help you to respond to a journalist’s inquiry, prepare for a press conference, or strike the right tone for a media statement.
Real-life application. We’ll help you face the challenges – and embrace the possibilities – of virtual media interviews. Become a more dynamic and captivating media spokesperson or subject matter expert by following the same practices we’ll demonstrate in our instruction to you. There are no prerecorded segments. Real-life, real-time instruction leads to real-time growth.
We tailor our approach to your industry and the media questions and requests that you typically receive. Our online media coaching is based on theory, but focused squarely on real-life applications.
We literally wrote the book on media training. Our book, The Media Training Bible, has been Amazon’s top-selling media interview training book since its 2012 release. From the fundamentals to advanced techniques, we have you covered.
During your live media training online workshop, you’ll learn to:
- Develop a compelling media message
- Be and look your best for remote live media interviews
- Increase the power and reach of your message
- Manage challenging questions
- Comment when you can’t comment
- Reduce media interview anxiety and fears
Before we ever connect virtually, we’ll conduct deep research into your work. We’ll review previous media interviews. We’ll study the audiences you are likely to face. We’ll study the obstacles you’ve faced in the past and the techniques that will allow you to surmount them in the future.
During your sessions, we will:
- Develop a quick and easy-to-implement action plan that works for you across all types of media.
- Dive deeply into your industry and customized needs, so that our training is personalized and focused on the issues that matter most to you, your industry, and your audiences.
- Recreate as-close-to-real-life interview scenarios as possible, focusing on expected and unexpected questions, as well as other challenging situations.
- Tailor our techniques and strategies to align with your style, content, and specific media needs.
Whether this is your first media interview or you are a savvy media spokesperson, our industry-leading media trainers offer tailored and targeted communication skills training that will leave you with the confidence to not only answer the tough questions, but also do so with grace and poise.
For us, training goes beyond tips and techniques. We seek transformations. We’ve channeled anxiety into action, helping spokespersons better anticipate and prepare responses to difficult questions. We’ve assisted companies and institutions in identifying and addressing potential PR risks before crises hit. We’ve helped clients deliver interviews with strong calls to action – leading to increased donations, support, and revenue. We’ve worked with subject matter experts to better convey key messages, so they become the sources journalists turn to time and time again.
We will be with you, every step of the way, through sessions that zero in on that talents you already possess, the skills you wish to acquire, and the results you seek.