Live Online Media Training Workshops & Coaching

With our media training online, you get the same highly effective and specialized one-on-one attention of our in-person workshops.

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What Our Live Media Training Workshops Are All About

Expert instruction, immediate results

We don’t believe you have to sacrifice quality for convenience and flexibility.

Our live virtual media training online provides the same highly effective and specialized one-on-one attention of our in-person workshops.

Learn from the same media training coaches who have helped spokespersons and media guests prepare for virtually every major broadcast and cable news outlet, radio network, newspaper, and more. We’ve prepared a presidential candidate for a nationally televised debate, members of Congress to appear on prime-time news programs, top executives to address questions from hostile reporters, and nonprofit spokespersons to publicize lifesaving safety initiatives.

We’ve offered live remote training for more than a decade, having specifically designed our program for the online learning environment. Shorter, more frequent online sessions that are highly customized and specialized means our media training online coaches check in with you frequently to provide real-time constructive feedback and expert advice.

Here are some additional advantages:

Flexibility. Are you looking for a way to bring your remote communications team together? Schedule group or one-on-one sessions at a time that works best for you and your team across time zones.

Availability. Our media training coaches are there to connect with you online to provide expert and real-life advice to help you to respond to a journalist’s inquiry, prepare for a press conference, or strike the right tone for a media statement.

Real-life application. We’ll help you face the challenges – and embrace the possibilities – of virtual media interviews. Become a more dynamic and captivating media spokesperson or subject matter expert by following the same practices we’ll demonstrate in our instruction to you. There are no prerecorded segments. Real-life, real-time instruction leads to real-time growth.

We tailor our approach to your industry and the media questions and requests that you typically receive. Our online media coaching is based on theory, but focused squarely on real-life applications.

We literally wrote the book on media training. Our book, The Media Training Bible, has been Amazon’s top-selling media interview training book since its 2012 release. From the fundamentals to advanced techniques, we have you covered.

During your live media training online workshop, you’ll learn to:

  • Develop a compelling media message
  • Be and look your best for remote live media interviews
  • Increase the power and reach of your message
  • Manage challenging questions
  • Comment when you can’t comment
  • Reduce media interview anxiety and fears

Before we ever connect virtually, we’ll conduct deep research into your work. We’ll review previous media interviews. We’ll study the audiences you are likely to face. We’ll study the obstacles you’ve faced in the past and the techniques that will allow you to surmount them in the future.

During your sessions, we will:

  • Develop a quick and easy-to-implement action plan that works for you across all types of media.
  • Dive deeply into your industry and customized needs, so that our training is personalized and focused on the issues that matter most to you, your industry, and your audiences.
  • Recreate as-close-to-real-life interview scenarios as possible, focusing on expected and unexpected questions, as well as other challenging situations.
  • Tailor our techniques and strategies to align with your style, content, and specific media needs.

Whether this is your first media interview or you are a savvy media spokesperson, our industry-leading media trainers offer tailored and targeted communication skills training that will leave you with the confidence to not only answer the tough questions, but also do so with grace and poise.

For us, training goes beyond tips and techniques. We seek transformations. We’ve channeled anxiety into action, helping spokespersons better anticipate and prepare responses to difficult questions. We’ve assisted companies and institutions in identifying and addressing potential PR risks before crises hit. We’ve helped clients deliver interviews with strong calls to action – leading to increased donations, support, and revenue. We’ve worked with subject matter experts to better convey key messages, so they become the sources journalists turn to time and time again.

We will be with you, every step of the way, through sessions that zero in on that talents you already possess, the skills you wish to acquire, and the results you seek.

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An Essential Guide for Media Interviewing Success

In this free e-book, you will learn how to develop a compelling media message, deliver it effectively, and modify your approach to meet the medium.

An Essential Guide for Media Interviewing Success


Throughline’s media training online coaching is only the beginning of a much longer relationship. We’ll help you gain confidence, master critical skills, and unleash your full communications potential long after you’ve left your session. We’ll be with you every step of the way.

Here are four ways we're different:

  • Highly experienced trainers

    Since 2004, our trainers have helped media guests prepare for the world’s biggest stages, including virtually every major broadcast and cable news outlet, radio network, newspaper, website and more. We’ve prepared members of Congress for national prime time interviews, top executives for interviews with hostile reporters, and advocates publicizing lifesaving safety campaigns.

  • Deeper curriculum

    You’ll learn the most essential media interviewing skills — but you’ll go deeper than the basics. We’ll teach you the subtle points that often get overlooked — but can make a huge difference. 

  • Full customization

    Relevant practice interview questions. Tailored agenda. Extensive clips review prior to your training. We’ll know you well before the training begins.

  • Extensive practice and practical feedback

    You’ll have the opportunity to practice, experiment, expand your range, and receive personalized feedback. There’s no delayed gratification here — you’ll be able to implement the feedback you receive immediately and watch your confidence soar as your skills grow in real time. We’ll give you the direct feedback you need to grow, but in the warm and encouraging environment you deserve.

What Can Your Live Online Media Training Coach Help You Learn?

How to identify areas for growth and improvement

If you have a laptop, webcam, and a desire to learn, we can help you to make the adjustments necessary to build upon the skills and talents you already possess. We’ll identify the best practices, align them with your needs, and convey that knowledge for immediate results.

We’ll identify areas for overall growth, as well as personalize tips and techniques to best serve your distinct media needs. We don’t believe in a generic approach to a highly specialized skill. Our media coaching takes a tailored approach to your specific needs. We’ll work with you to enhance and improve the areas where you seek growth. You might choose to learn how to:

  • Get the headlines you want
  • Boost your credibility with your audience
  • Tell stories that move minds and drive action
  • Spot and avoid media interview pitfalls and reporter traps
  • Identify and exhibit effective body language and vocal cues
  • Manage adversarial and hostile questioners
  • …and more, customized to your specific needs

With our shorter, more frequent online sessions, we can zero in on specific tools and techniques to develop a unique and effective media skills toolbox that works best for you.


Build a strong, effective media communications team

Since 2004, we’ve worked with tens of thousands of executives, government leaders, entrepreneurs, and nonprofit directors on how best to work with the media. We offer practical, effective, and personalized strategies and techniques that give you greater influence over your message, so it lands as you intended – no matter the medium.

During our media training online workshops for groups, we take a targeted approach that empowers each participant to become a more effective media spokesperson right away.

We help you to:

  • Identify your target audience
  • Transform your message from newsy to newsworthy
  • Create sound bites that stick
  • Tame the tricky questions reporters love to ask
  • Learn interview techniques for live video streaming
  • Tackle the topics that can challenge even the most seasoned spokesperson

Group Online Media Coaching

Every nonprofit, company, or agency is different. Our online media coaches will work with your communications team to ensure that the knowledge and best practices we convey fit with your corporate culture, industry standards, and professional community.

We offer a flexible and personalized formula that will allow your team to better connect, inform, and inspire your audience.


Throughline’s media training online is the start of a long relationship. We are committed to delivering the best media training online workshops and online media coaching in the industry. Rather than a standalone one-time experience, our focus is on your long-term growth.

If you invest in us, we'll invest in you. After your coaching engagement ends, you’ll continue your learning through:

  • An annual invitation to our live clients-only webinar

    Once a year, you’ll be invited to a live clients-only webinar, during which we will offer you a refresher, introduce advanced techniques, and answer your questions. (We’ll send you the video if you miss the call.)

  • Ten in-depth clients-only reports

    You’ll receive in-depth articles once a month for ten months following your training. These reports will go deeper into areas that will help you learn, practice, and refine new skills throughout the year. Sample topics might include advanced media “bridging” techniques, a deeper dive into sound bites, and handling a media crisis.

  • A free one-hour phone or Skype call

    You can schedule a free one-hour call with one of our trainers within one year of your training, during which you can discuss an upcoming interview, ask us to review a video of an interview you recently conducted, or anything else that would help you advance your learning. (Offer extended to five people in any private workshop.)

  • Relevant takeaway materials

    You’ll receive our 254-page bestselling book The Media Training Bible, worksheet templates, and videos of your practice interviews.

  • A 20% discount

    A 20 percent discount on our standard hourly consulting fee for two years following your training.


Taking Your Media Skills to the Next Level

The most effective spokespeople are rarely born that way. Successful spokespersons, subject matter experts, and interviewees are constantly identifying and improving their messages, mannerisms, and methods when it comes to media interviews. They have learned how best to communicate through the media, connect with their audiences, and broaden their reach.

They do all this while remaining authentic and in control of their message.

During your online media coaching, we will focus on the tips and strategies we cover during our in-person media training workshops, and also focus on developing your media presence. We will help you to discover the savvy spokesperson that you have always wanted to be by helping you to:

  • Find your message – We’ll help you to create a message that is right for you and your organization that also speaks to your audience’s most important needs and values.
  • Share your message – Repetition of your message is key, but no one wants to be a broken record. We’ll help you to develop a mix of emotionally compelling stories, statistics, and case studies that can reiterate and reinforce your message every time you speak.
  • Stay on track – Anxious about facing a reporter’s off-topic or controversial questions? We give you the tools to stay on track and on message.
  • Better prepare – By following some basic ground rules, we can help you to ask the right questions before the interview, so that you are better prepared when it’s time to go “live.”


Our proven teaching methodology features a diverse mix of relevant activities designed to help participants grow their skill set meaningfully — often dramatically — during each coaching session. You will learn through:

  • Greater focus on your message

    Many media training workshops over-emphasize body language. While the manner in which you deliver your message is vitally important, your delivery rests upon the quality of your message. We’ll give you detailed feedback on both.

  • Practice interviews

    You’ll deliver several practice interviews during your media training workshop. After each round, you’ll receive specific feedback on your message and delivery.

  • Challenging questions

    We’ll ask you the questions a fair but skeptical interviewer might ask and empower you with strong answers that defang reporters — and win over audiences.

  • Specialized approach

    While many of us are quite adept at everyday conversation, those skills don’t always automatically translate to two-minute live interviews or tightly edited quotes. Media interviewing requires a specialized approach. We create a warm and encouraging environment that focuses on continual improvement so that you can reach your potential.

Start Your Live Media Training Workshops and Coaching Today

Let us help find the online session that works best for you.


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Other Online Media Training Offerings

Live Media Coaching Done One-on-One for Executives

We get it. You’re busy. We are ready to help you home in on the areas that will make the greatest impact in the shortest amount of time. During every session, your online executive media training coach will zero in on the areas that will bring about immediate improvement, as well as long-lasting results.

We’ll encourage you:

  • To experiment
  • To practice
  • To expand your range

Then, our coaches will give you the real-time, live feedback you need to identify and personalize the strategies that will lead to more effective and successful media interviews. As your skills grow in real time, your confidence will too.

During these sessions, we may cover:

  • Advanced media techniques
  • Media training refreshers
  • Tips for online video and live streaming media appearances
  • Strategies to mitigate misinformation or potential crises
  • Interactive practices for fielding challenging or hostile questions
  • Ways to become a more effective media presence

We’ve seen our clients use these commonsense approaches to reach their audiences quickly and effectively in high-stakes media moments. During your training, we will focus on all aspects of your media presence, or only in those areas in which want to sharpen your skills.