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About Our Classes

We Invest In You

The class begins at 9:00 a.m. and ends at 5:00 p.m., with a one-hour break for lunch between 12:00 p.m. and 1:00 p.m.

We’re committed to delivering the best media training classes in the industry, ones that focus on your long-term growth rather than a standalone one-time experience.

That’s why our media training classes are only the beginning. With your registration, you’ll receive 10 in-depth clients-only reports, a one-on-one follow-up consultation, and annual refresher webinars—for free.

MEDIA TRAINING TWO-DAY CLASS AGENDA

  • SEGMENT ONE Building an Effective Media Message

    • Deliver a Crisp 15-Second Description of Your Work
    • Identify Your Real Target Audience
    • Craft Compelling Media Messages
    • Transform Your Message from Newsy to Newsworthy
    • Give Your Message the Supports It Needs
    • PRACTICE INTERVIEW: Find Your Voice for Radio and Phone
    • PRACTICE INTERVIEW: Deliver Your Message on TV
  • SEGMENT TWO Crafting Winning Media Sound Bites

    • Learn the Sound Bites That Reporters Love to Use
    • Create Sound Bites that Stick
    • PRACTICE INTERVIEW: Deliver Memorable Sound Bites on Radio
  • SEGMENT THREE Using Persuasive Interview Technique

    • Increase Your Odds: Get the Headlines You Want
    • Less is More: How to Avoid Information Overload
    • Skip the Buffet: Dish up a Proper Media Meal
    • PRACTICE INTERVIEW: Tailor Your Messages and Sound Bites for TV
  • SEGMENT FOUR Putting On Your Media Critic's Cap

    • The Good, The Bad, The Ugly: Interviews That Work (and Those That Don’t)
    • Repair the “Broken” Interviews

  • SEGMENT FIVE Answering Challenging Questions

    • Tame the Tricky Questions Reporters Love to Ask
    • Manage Tough, Loaded and Hostile Questions
    • Transition from Off-Topic Questions to On-Message Responses
    • Boost Your Credibility with the Audience
    • PRACTICE INTERVIEW: Tabletop Exercise
    • PRACTICE INTERVIEW: Try Your Navigation Skills on TV
  • SEGMENT SIX Mastering The Media Ground Rules

    • Learn the Lingo: What Media Terms Do You Need to Know?
    • Be Discreet: How Can You Comment When You Can’t?
    • Have a Plan: What Do You Need to Know and Do Before Your Interview?
    • Turn the Tables: What Questions Should You Ask the Reporter?
  • SEGMENT SEVEN Exhibiting The Right Body Language

    • Explore the Power of Your Voice
    • Display TV-Friendly Energy, Gestures, Posture, Eye Contact, and More
    • Receive the Tools to Reduce Anxiety and Manage Fear
    • Learn Interview Techniques for Skype, Video Calls, and Live Streams
    • PRACTICE INTERVIEW: On-Set, Remote TV Spots; Virtual (e.g. Skype)
  • SEGMENT EIGHT Delivering a Successful Press Conference

    • Learn How to Open with A Summary Statement
    • Acquire the Confidence to Manage the Floor
    • Enhance Your Ability to Answer Questions Under Pressure
    • PRACTICE INTERVIEW: Refine Your Skills at a Press Conference

Media Training

Our training empowers you to be an effective media spokesperson right away. Our goal is to provide the confidence that you not only know how to address challenging media situations, but can do so with grace and poise.

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